Welcome to The SoDA Report
Thank you for taking the time to explore the 2023 edition of The SoDA Report. If this is the first time you are reading an issue of The SoDA Report, welcome. If you are a returning reader, we’re deeply proud to continue a legacy of influential thinking from industry leaders around the globe.
Research Findings
The Global Digital Outlook from SoDA and Forrester was fielded in Q4 2022. This study collected data on spending trends, the adoption of emerging technology, and perspectives on the future of digital and evolving priorities for both brand marketers and agency leaders.
Editorial Sections
Models to thrive in the new agency landscape.
The trends and technology shaping tomorrow.
Building and developing exceptional teams.
New perspectives on design and creative.
Explore some of our featured articles from the editorial sections:
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